McCartney later revealed that he had been inspired by René Magritte's painting, Le Jeu de Mourre, featuring an apple with the words "Au revoir" painted on it. McCartney then suggested the addition of Apple Core, but they could not register the name, so they used "Corps" (having the same pronunciation). So, what is the first thing that a child is taught when he begins to grow up? A is for Apple". The Beatles' publicist, Derek Taylor, remembered that Paul McCartney had the name for the new company when he visited Taylor's company flat in London: "We're starting a brand new form of business. First steps into that direction were the foundation of Beatles Ltd and, in early 1967, Beatles and Co. According to Peter Brown, personal assistant to Beatles' manager Brian Epstein, activities to find tax shelters for the income that the Beatles generated began as early as 1963–64, when Walter Strach was put in charge of such operations. The Beatles' accountants had informed the group that they had £2m that they could either invest in a business venture or else lose to the Inland Revenue, because corporate/business taxes were lower than their individual tax bills. In 2010, Apple Corps ranked number two on the Fast Company magazine's list of the world's most innovative companies in the music industry, thanks to the release of The Beatles: Rock Band video game and the remastering of the Beatles' catalogue. The latter address was also known as the Apple Building, which was home to the Apple Studio.įrom 1970 to 2007, Apple's chief executive was former Beatles road manager Neil Aspinall, although he did not officially bear that title until Allen Klein had left the company. Apple's headquarters in the late 1960s was at the upper floors of 94 Baker Street, after that at 95 Wigmore Street, and subsequently at 3 Savile Row. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the short-lived Apple Boutique, on the corner of Baker Street and Paddington Street in central London.
Its chief division is Apple Records, which was launched in the same year.
Its name (pronounced "apple core") is a pun. Paul McCartney, Ringo Starr, Yoko Ono, Olivia HarrisonĪpple Corps Limited (informally known as Apple) is a multi-armed multimedia corporation founded in London in January 1968 by the members of the Beatles to replace their earlier company ( Beatles Ltd.) and to form a conglomerate.
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